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Gulati, Aastha
- Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -an Exploratory Study
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1 University School of Management Studies, Guru Gobind Singh Indraprastha University Delhi 110006
1 University School of Management Studies, Guru Gobind Singh Indraprastha University Delhi 110006
Source
Drishtikon: A Management Journal, Vol 1, No 1 (2009), Pagination: 61-74Abstract
The specter of recession has been a cause for concern in countries across the globe. The effect of the economic downturn in USA has greatly affected other parts of the world also and India is no exception. Following a review of the phenomenon of recession, its causes and impact on various sectors in India including the retail sector, the present study investigates the relationship between consumer price and value consciousness and purchase intentions of Indian women with a focus on purchase intentions for discretionary product categories during recession. Based on the findings of the study, a set of recommendations for marketers to enable them to cope with changing consumer behavior during recession have been proposed.Keywords
Recession, Value Consciousness, Price Consciousness, Retail Industry, Purchase Intentions, Discretionary Expenditure
References
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- Employee Engagement
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Authors
Affiliations
1 University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi 110078
1 University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi 110078
Source
Journal of Management Research, Vol 14, No 1 (2014), Pagination: 57-67Abstract
The purpose of the present study is to explore the relationship between personality and employee engagement amongst frontline personnel in the organized retail industry in India. In particular, the study seeks to examine the relationship between two personality traits, extraversion and conscientiousness with engagement amongst frontline employees. The Utrecht work engagement scale (2003) and Big Five Personality scale (McCrae and Costa, 1989) have been used for this purpose. Primary data was collected from 333 frontline employees working in different retail formats. The study finds that there is considerable scope for improvement in the level of employee engagement amongst the frontline personnel in the organized retail industry. There, however does exist a positive relationship between the extraversion and conscientiousness personality traits and employee engagement. Based on the findings, the paper recommends measures for improving employee engagement levels through a better fit between employee personality and the retail work environment.Keywords
Employee Engagement, Big Five Personality Traits, Extraversion, Conscientiousness, Retail Industry, IndiaReferences
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- Cost Estimation of Soil Erosion and Nutrient Loss from a Watershed of the Chotanagpur Plateau, India
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Authors
Aastha Gulati
1,
S. C. Rai
2
Affiliations
1 TERI University, Vasant Kunj, New Delhi 110 070, IN
2 Department of Geography, Delhi School of Economics, University of Delhi, Delhi 110 007, IN
1 TERI University, Vasant Kunj, New Delhi 110 070, IN
2 Department of Geography, Delhi School of Economics, University of Delhi, Delhi 110 007, IN
Source
Current Science, Vol 107, No 4 (2014), Pagination: 670-674Abstract
Soil erosion is a major threat to the sustainability of agriculture in mountain regions of the world. The present study was conducted to assess overland flow, soil and subsequent nutrient loss from different land-use/ land-cover in a watershed of Chotanagpur Plateau. It was observed that overland flow was greatest in orchard (30.73%) and lowest in vegetable field (15.84%). Soil loss from the field plots ranged between 9 and 37 tonnes/ha during the monsoon months. Nutrient leaching was highest in paddy fields. A strong positive correlation was observed between organic carbon and soil loss (P < 0.01). On an average, 590 kg of macro-nutrients (N, P and K) were lost per hectare during the monsoon season. Approximately INR 8893 ha-1 (US$ 137 ha-1) would be required to replace this loss through inorganic fertilizers. Agricultural practices in mountain areas should be strengthened with more agroforestry components to promote conservation of soil, water and nutrients.Keywords
Agroforestry, Land-Use/land-Cover, Macronutrients, Watershed.Full Text